This lecture examines the shift in design from artworks to factory goods: the focus is on major automobile companies, assembly-line production and design trends of the World War I era.
Maria Savostyanova will talk about the search for balance in the design of this period, analyzing industrial form in its interrelation with art, crafts, and industrial production. This is the time when automobile design emerges, from the first Marcus car to the vehicles of Rousseau-Balt. Some of the key figures and inventions featured in the lecture include businessmen Werner von Siemens and Robert Bosch, Thomas Edison and the birth of electricity, the Wright brothers, Henry Ford, and the moving assembly line.
