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Computer Design: New Game Rules, 1990–2000s. A lecture by Maria Savostyanova

Lecture cycle: Twentieth and Twenty-first century design
29 March 2018


Revolutionary changes in design and architecture influenced by deconstructivism, the emergence of World Wide Web and other notable trends of the decade—in Maria Savostyanova’s next lecture.

Aspiration to deconstruct became the key trend of the early 1990s, and whilst the young and rebellious “Antwerp Six” were restyling traditional silhouette in fashion design, architects like Daniel Libeskind and Peter Eisenman dissected entire buildings and city scapes.

After Steve Jobs presented the first Apple Mac in 1984, computer age was gaining momentum significantly expanding the toolkit of graphic designers. The release of Adobe Illustrator и QuarkXPress allowed for digital fonts and many other unique options. In 1991 the World Wide Web became publicly available marking the birth of web design—a new branch in graphics.

Towards the end of the decade, however, the avant-garde spirit was replaced by opposite movements. Overproduction and consumer boom led to the overall decline in quality, while the universal canon of beauty promoted by celebrity culture and supermodels began gradually displacing reality.


Maria Savostyanova is an art historian and design critic, Deputy Editor-in-Chief at Interior+Design, and author of over 350 articles on consumer and collectible design. She has been reviewing major contemporary art and design exhibitions for fifteen years.




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