As part of Garage’s long-term partnership program with BMW Group Russia, BMW’s Head of Cultural Engagement, expert in arts and culture management, Thomas Girst will give a talk on how commercial partnerships can influence international culture and foster its development.
Drawing on the company’s history of supporting arts over the past decades, Girst will show how a joint effort by cultural institutions and commercial brands can facilitate major to support museums, festivals, cinema, theatre, and contemporary art.
BMW Group is known for its support of culture and has collaborated with some of the world’s biggest museums, including the Solomon R. Guggenheim Museum in New York, Tate Modern in London and the National Gallery in Berlin. BMW supports the Berlin Biennale, as well as a number of film and music festivals and young artists. Another connection the car manufacturer has to the art world is its BMW Art Car project that lists among its participants artists like Andy Warhol, Jeff Koons, Roy Lichtenstein, Frank Stella, and César Manrique.
The winner of Garage and BMW’s joint grant program Art & Technology will be announced at the end of the talk. The program, launched in 2017, supports emerging artists and art groups working with information and engineering technologies, and in the field of art & science.