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Маркетинг в сфере культуры
St. PetersburgЛань2003496 pagesRussian

В учебном пособии систематически рассматриваются содержание и особенности маркетинга в сфере культуры и искусства. Специальное внимание уделено маркетинговым стратегиям, современным технологиям брендинга, оценки технологии маркетинга некоммерческих организаций.

Details
ISBN
9785811409556
Closed or open stacks
Open stacks
Illustrations
No
Bibliography
No
Location / accession code
706 Тул
Volumes
1

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