Alice Rawsthorn Design as an Attitude

Alice Rawsthorn Design as an AttitudeAlice Rawsthorn Design as an Attitude
  • Year2021
  • LanguageRussian
  • Edition3000
  • Pages208
  • BindingHardcover with dust jacket
  • Price840 RUB
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Today, design is much more than a marketing tool to create compelling products, which Alice Rawsthorn convincingly proves in her book Design as an Attitude. She reconsiders the role of design, emphasizing its social and humanitarian functions. Rawsthorn describes how the new generation designers develops ideological projects that help overcome interethnic conflicts, make the work of the healthcare system and social services more effective, and provide emergency assistance to victims of natural disasters. The book traces the latest changes in design culture, which is becoming more inclusive, embracing people from a wide variety of backgrounds.


Alice Rawsthorn is a design critic and writer. For over a decade, she led a weekly design column for The New York Times and wrote the column “By Design” for Frieze magazine from 2014 to 2017. Rawsthorn is the author of the book Hello World: Where Design Meets Life. She lectures on design at global venues such as TED and the World Economic Forum in Davos. She is chair of the board of trustees at London’s Chisenhale Gallery and The Hepworth Wakefield Gallery in Yorkshire. Rawsthorn contributed to the Writers for Liberty human rights campaign and has been awarded an Order of the British Empire for art and design. She lives and works in London.