Gilda Williams will talk about how to translate visual experiences into words, explain the difference between evaluative and explanatory writing, and show how to avoid common pitfalls in art criticism.
Encouraging aspiring critics to write in clear, confident, and vivid language, How to Write About Contemporary Art by Gilda Williams is itself an example of such engaging writing. Despite the great variety of genres in contemporary art criticism, ranging from sketchy notes for a blog to academic studies, a good critical piece, Williams argues, will always answer three key questions: What is it? What might this mean? Why does this matter to the world at large? The main trend of today, she points out, is the emergence of literary hybrids, with poetic texts appearing in serious publications and detailed reviews of exhibitions published in blogs.