Elena Bessonova is an independent fashion and culture consultant. A former fashion editor at Elle and Vogue magazines and fashion director at L’Officiel, she also spent two years as creative director at the LEADERS by JuneJuly agency. One of her key projects implemented during that period was the collaboration between the brand WOS and SIBUR, resulting in a collection of garments made from recycled plastic. She currently runs fashion and cultural projects and reads the New Media course at the Lomonosov Moscow State University Faculty of Journalism.
Esenia Penkina is co-founder and director at the Trend Bureau agency, which studies sociocultural, consumer, and aesthetic preferences in the fashion and design industries. She is a lecturer at several universities in Russia, a trendwatcher, and editorial expert of the book How to Research Trends by Els Dragt (Bis Publishers, 2017). In 2012, her shop window design made entirely of garbage earned her a prize in the Zero Waste Communication category at the iF Design International Competition. She has developed an AI-based predictive analytics method for fashion and design.
Bulyash Todaeva is an industrial designer, engineer in the field of sustainable development, teacher, and founder of Zerowaste.lab (Moscow).
Ksenia Chilingarova is a journalist, co-founder of the Arctic Explorer Russian North winter clothing brand, and publisher of the Badlon magazine about photography, art, and fashion, and a Hippo insider.
