In his consideration of the language of the fashion magazine―the structural analysis of descriptions of women's clothing by writers about fashion―Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.”

Details

Type

Book

Place of publication

New York City

Publisher

Hill and Wang

Year

1984

Number of pages

318 pages

Language

English

Open stacks or available on request

Available on request

Illustrations

No

Bibliography

No

UDC code and author sign

109 Bar

Volumes

1

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