Music Marketing: Press, Promotion, Distribution, and Retail

Provides information and advice for musicians on developing an effective marketing strategy. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick‑and‑mortar and online options, such as iTunes, Rhapsody, and other services.