First Things First! New Branding and Design for New Businesses

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers — businesses discovering corporate design for the first time — as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

Details

Keywords

Graphic art

Type

Book

Place of publication

Berlin

Year

2016

Number of pages

256 pages

Language

English

ISBN

9783899556711

Open stacks or available on request

Open stacks

Illustrations

Yes

Bibliography

No

UDC code and author sign

745.6 Sin

Volumes

1

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