Broadcast design and television branding bear an important prominence in our world today. Audiovisual design, in terms of content and technology, is fast-paced: the TV landscape faces great changes in distribution channels and different content models. Those changes demand a strict strategic brand development, which should be suitable for the on-air designs as well as for a range of other media channels and merchandising. With Broadcast Design Björn Bartholdy introduces the corporate design of ten selected international TV channels like BBC, FOX or arte. It gives examples of on-air design positions, introduces the collaboration between channels and design agencies and features interviews of the channel's representatives.

Details

Type

Book

Place of publication

Cologne

Publisher

Daab

Year

2007

Number of pages

400 pages

Language

English

ISBN

9783866540255

Open stacks or available on request

Open stacks

Illustrations

Yes

Bibliography

Yes

UDC code and author sign

745.4 Bar

Volumes

1

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