Art / Commerce: The Convergence of Art and Marketing in Contemporary Culture

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/?experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, “Art/?Commerce” illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Details

Type

Book

Place of publication

Bilbao

Publisher

Transcript

Year

2014

Number of pages

288 pages

Language

English

ISBN

9783837626193

Open stacks or available on request

Available on request

Illustrations

Yes

Bibliography

Yes

UDC code and author sign

707.51 Slo

Volumes

1

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