Garage Museum of Contemporary Art and UNIQLO continue partnership
Garage Museum of Contemporary Art and UNIQLO are pleased to announce a prolongation of their long-term partnership program launched in 2017 and based on a shared mission to improve the life of every person by making art and fashion easy, affordable, and accessible to everyone.
Over the past two years, Garage and UNIQLO have organized many joint events, including lectures on contemporary culture, UNIQLO Free Friday Nights, and initiatives to support Russian contemporary art—as well as several sustainable development projects. In 2019, the partners are planning to explore new formats of collaboration and run education events devoted to contemporary art and fashion.
This year, Garage and UNIQLO will present two new projects created in collaboration with Russian artists and engaging UNIQLO Atrium customers in the creative process. Visitors will be able to see new art projects exhibited inside the store—and print a UTme! t-shirt with stickers created by the artists. The upcoming projects will continue Garage and UNIQLO’s joint initiative to popularize contemporary art, which was launched in 2018 with the installation Common Picture by MishMash.
As part of their joint pledge to make art and fashion accessible to all, the partners will run projects for Museum visitors and store customers throughout the year.
At Garage, visitors will continue to enjoy free admission to all exhibitions every Friday between 17:00 and 20:00 as part of UNIQLO Free Friday Nights. They will get to see the current exhibitions—Pavel Pepperstein’s The Human as a Frame for the Landscape and the first in Russia retrospective of Rasheed Araeen—as well as The Coming World: Ecology as the New Politics 2030–2100, which opens this summer.
A series of lectures on art and fashion will be organized at Garage’s lounge zone in UNIQLO Atrium store. Atrium visitors have already had a chance to attend talks by experts like Alena Doletskaya, Olga Mikhaylovskaya and Katja Karling. This year new speakers join the program with new topics. The lounge zone is also a great place to take a break and browse art journals, as well as publications on fashion and culture.
Garage and UNIQLO share a common belief in the importance of responsible consumption. Supporting sustainable development initiatives, Garage will for the second year running host Recycle Day—an event celebrating recycling as an important aspect of mindful fashion. Visitors will be able to donate used UNIQLO clothing for recycling and take part in education events and workshops on the subject. Visitors are also welcome to leave clean used UNIQLO clothes in the Recycling Box available at Garage Atrium throughout the year.