Lecture by Alexander Arkhipov. Corporate and Private Social Responsibility and Sponsorship of Charity Projects in Culture.


From 25 April 2017




Media Loft, RANEPA


The first open lecture of the public program based on the Master’s course Art Business Management by Garage and the Russian Presidential Academy of National Economy and Public Administration (RANEPA) is devoted to corporate charity programs and their role in strategic management.

The lecture will look into private funding of culture and the recent charity boom. Drawing on his experience at JTI Russia, the company’s Community Investment and Internal Communications Director Alexander Arkhipov will speak about regulation in charity, the difference between corporate social responsibility and corporate sponsorship and the tools for measuring their efficiency. Listeners will also learn about the roots and the current state of patronage in culture and the reasons behind its increasing popularity and importance. 

The lecture is part of Strategic Management course taught in Art Business Management program developed by Garage and RANEPA and organized during the open day for the Master’s Program in Art Business Management.



Alexander Arkhipov is Community Investment and Internal Communications Director at JTI Russia. From 2008 to 2013 he was the Executive Producer at Mikhailovsky Theater. Since 2014, he has been an invited lecturer in Corporate Social Responsibility at RANEPA. He holds a Master’s Degree in Cultural and Creative Industries from King’s College, London.


Master’s Program Art Business Management at RANEPA Design Department, developed in collaboration with Garage Museum of Contemporary Art, was launched in 2016. The program is taught by some of the leading RANEPA academics and practitioners from the biggest museums, galleries, auction houses and other art institutions, including art historian, Curator of Garage Archive Collection Alexandra Obukhova; art historian, ICOM and ICOM-MPR member Ekaterina Kochetkova and critic, lecturer at Garage and the Institute of Contemporary Art in Russia Irina Kulik. 

how to take part

Free admission with advance registration