Professor of Fashion History and Theory Caroline Evans will talk about fashion films—a genre of video documentation that has become an essential part of the contemporary fashion industry.
The talk will look at some historical antecedents for fashion film today, and rebuts the idea that fashion film is purely the product of the digital age. Drawing on methods from media archaeology, it looks at a range of old and new fashion film to think how fashion history is a multi-layered construction in which past and present are interwoven in what Michel Foucault called "a history of the present". The talk is drawn from Caroline’s current collaborative research project "Archaeology of Fashion Film". The project is based at Central Saint Martins (University of the Arts London) in collaboration with Winchester School of Art (University of Southampton).