Discussion “Inevident but Possible. How to Live Responsibly and Comfortably. A Dialogue between an Environmental Activist and Businesses.”


Ecology and Anthropocene experts and representatives of various businesses will discuss myths around ecological production and consumption.

Humans are the only biological species that have radically changed our planet’s environment to satisfy their needs and make their lives extraordinarily comfortable. Most humans live in artificially designed complex spaces, which we know as cities, and where consumption is largely unregulated. Luxury foods, advanced medicine, complex travel itineraries, comfortable transport, and huge infrastructure are all drivers that have a significant effect on the environment.

Anthropogenic climate change, mass extinction of wildlife, pollution of oceans, deforestation, exploitation of biological resources, and food loss are the key issues that humans are facing today. Not only governments, but consumers themselves are increasingly aware of these challenges and question their own choices. Can these issues be tackled in a sustainable way? How can new technology help us harmonize our relationship with the nature? What do businesses do and what can they do to help us meet those challenges? How can we change our life to take the pressure off ecosystems and promote an environmentally sustainable and responsible way of living?

Participants will try to answer these questions and debunk popular myths about ecology and consumer behavior.


Maksim Remchukov is Director for Sustainable Development at SIBUR. He has a Doctoral Candidate’s degree in Economics from Moscow’s RUDN University (2000), and completed an Executive MBA program in 2003. With experience in different areas of business in Russia—aluminum, car manufacturing, sports management, construction & development—he joined SIBUR in 2016. Since 2019, he has focused on sustainability (including ESG factors), waste management policies, and new areas in the recycling of plastics.

Natalia Beneslavskaya is Director for Social and Environmental Activities at IKEA in Russia. She graduated in International Economic Policies from the Bonch-Bruevich Saint Petersburg State University of Telecommunications with a dissertation on approaches to corporate social responsibility in different countries. In 2008, she became the head of a fundraising project at Greenpeace Russia and in 2012 joined Ernst & Young’s department of Sustainable Development and Environmental Consulting Services. She started working at IKEA in 2014 and oversaw the sustainable development of its distribution centre and logistics, as well as its charity initiatives. In 2017, she became Head of the Social and Environmental Activities at IKEA in Russia.

Ekaterina Dobromyslova is an expert in sustainable development and a social entrepreneur. She has a Master of Laws degree as well as an education in managing chemical plants. With over ten years of experience in private international law and international taxation (including at PwC and Lukoil), in 2015 she started consulting for waste recycling businesses in legal and management matters and in 2018 launched EcoTaxi—an infrastructural project for collecting and recycling waste. In 2019 she was among the organisers of Zelenaya tochka, a waste collection point at Flacon Design Factory.

Dina Epifanova is Head of Corporate Responsibility and Sustainable Development at Tetra Pak. She studied Management at the Financial University under the Government of the Russian Federation and Strategic Marketing at the Russian Presidential Academy of National Economy and Public Administration under the President of the Russian Federation. She heads Tetra Pak’s Sustainable Development in Southeast and Eastern Europe, Caucasus and Central Asia, overseeing responsible development of supply chains for all stages of the company’s packaging solutions, the increase the use of renewable sources in packaging, including innovative solutions involving the use of plant-based polymers (produced from the waste of sugarcane production), promoting ecologically efficient solutions in equipment and services, and supporting Tetra Pak’s partners in reducing their carbon footprint.

Irina Korshunova is Senior Director for Sustainable Development and QA at McDonald's Russia. She graduated in engineering and biotechnology from the Moscow Academy of Food Industry in 1992 and in international economy from Moscow Institute of International Business at the Russian Foreign Trade Academy of the Ministry of Trade of the Russian Federation in 1999. She joined McDonalds in 1993 as a microbiologist at the quality control department of its production and distribution center Makkompleks. From 1998 to 2000 she was the Head of Quality Control at McDonald's Russia and coordinator for its children’s programs; from 2001 to 2004 Senior Manager for Quality Control for Russia and Northern Europe Division. In 2006, she became Director for Quality Control for Russia and Eastern Europe; in 2009 Supply Chain and QA Director for East Division and Russia; in 2012 Ecology and QA Director for Russia; in 2014 Government Relations and QA Director in Russia. She has been Senior Director for Sustainable Development and QA at McDonald's Russia since 2019.

Pavel Boev is co-founder and Science Director of the project The Epoch of the Anthropocene. He is an anthropologist and ecologist, and a graduate of Bristol University and the Higher School of Economics. Having previously worked at the UN, the Ministry of Foreign Affairs of New Zealand, the Russian Geographical Society, and WWF Russia, he is currently conducting research on cultural anthropology in the context of environmental and technological factors impacting social development. He is the science editor of WWF Russia’s reports on the Russian Federation’s ecological footprint and of the Russian edition of the Living Planet Report (WWF International). He lives and works in Moscow.

Dmitry Burenko is sociologist and co-founder and director of the project The Epoch of Anthropocene. He graduated in Sociology and Human Resource Management from the State University of Management, where he also received a Candidate degree in Social Psychology. A professional administrator with many years’ experience in the fields of advertising, marketing, fundraising, and project leadership in the sphere of sustainable development and education, he previously worked at BBDO Group and WWF. He lives and works in Moscow.



Free admission with advance registration