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A lecture by Tim Ilyasov. “Glamour a-la Russe. Soviet Glossy Magazines: The Front Window of the Nonexistent”

Public program for the exhibition Atelier E.B: Passer-by
24 April 2020


As part of the public program accompanying the exhibition Atelier E.B: Passer-by, fashion historian, journalist and TV anchor Tim Ilyasov will deliver an online talk on the history of Soviet fashion through the prism of fashion magazines.

Using periodicals from his own collection, Ilyasov will trace the history of translated NEP-era journals of the 1920s, issues of the first Soviet fashion magazine Atelier, fashion magazines of the “socialist success” decade of the 1930s, and Pobeda magazines published in 1945. Ilyasov says that “by the end of the 1950s, the system of Soviet fashion, complicated and multilayered, had completely established, with magazines inscribed into it. The trinity of main Soviet fashion magazines (Magazine of Fashions; Models of the Season; and Fashion of Socialist Countries) comes into foreground alongside regional and industrial publications”.

How did these magazines exist? Who worked in them? How were photo shoots organized and who wrote the articles? The lecture will provide answers to these and many other questions dealing with Soviet publications on fashion.



Tim Ilyasov is a fashion researcher, TV anchor, journalist, and speaker on the topics of style and fashion. He graduated in Film Dramaturgy from Moscow’s Gerasimov Institute of Cinematography (VGIK) and completed a program on business protocol at RANEPA. Ilyasov teaches History and Theory of Fashion at the Higher School of Economics and British Higher School of Design, and conducts seminars on business protocol and protocol style at RANEPA. In 2016–2018, he was head of FASHIONGRPAH, a business magazine dedicated to the fashion industry. In 2018 he became the host of the project Podium on Pyatnitsa TV (Friday TV). He is also the anchor of the rubric “Veshch-doc” (“Material Evidence”) on TVC and appeared as an expert on the First Channel TV, Russia – Culture TV and RBC TV, as well as the Business FM radio station. Ilyasov’s articles have been published in multiple periodicals, including Snob, Kommersant STYLE, RBC Style, and The Blueprint. He is the author of the book Lechim NECHEGONADET samostoyatelno (“Treating NOTHINGTOWHERE yourself”).


Broadcast via Zoom.
Broadcast will be available on YouTube.

A version with simultaneous interpretation to Russian Sign Language will be available on the Garage Youtube channel.

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