The artworks of Bayer AG and the American subsidiary Miles Inc. Fine art has a tradition at Bayer. The concern with her was and is complex, because each generation pursued certain interests and brought new ideas. Elisabeth Bott and Reiner Ernst Ohle describe this development “From Dyestuff Label to Creative Photography”. Individual ideas are revived in ever new forms and expressions, such as represen- tation at the time, image formation and “corporate identity” today, specific exhibition themes or the cultural educational concept.
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