Broadcast design and television branding bear an important prominence in our world today. Audiovisual design, in terms of content and technology, is fast-paced: the TV landscape faces great changes in distribution channels and different content models. Those changes demand a strict strategic brand development, which should be suitable for the on-air designs as well as for a range of other media channels and merchandising. With Broadcast Design Björn Bartholdy introduces the corporate design of ten selected international TV channels like BBC, FOX or arte. It gives examples of on-air design positions, introduces the collaboration between channels and design agencies and features interviews of the channel's representatives.

Данные книги

Редакторы

Bartholdy Björn

Место издания

Кёльн

Издательство

Daab

Год

2007

Количество страниц

400 страниц

ISBN

9783866540255

Закрытое или открытое хранение

Открытый доступ

Наличие иллюстраций

Да

Наличие библиографии

Да

Полочный индекс и авторский знак

745.4 Bar

Количество томов

1

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