Art / Commerce: The Convergence of Art and Marketing in Contemporary Culture

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/?experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, “Art/?Commerce” illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Данные книги

Авторы

Slowinska Maria A.

Место издания

Бильбао

Издательство

Transcript

Год

2014

Количество страниц

288 страниц

ISBN

9783837626193

Закрытое или открытое хранение

Доступ по запросу

Наличие иллюстраций

Да

Наличие библиографии

Да

Полочный индекс и авторский знак

707.51 Slo

Количество томов

1

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