From Picture to Calico
Liubov Popova, Fabric designs, 1923–1924
Gouache on paper, 21 × 17.5 cm (exhibited September–November);
13.4 x 10 cm; 13.4 x 10.2 cm (exhibited December–January)
Private collection, Moscow
Varvara Stepanova, Fabric design, 1924
Gouache on paper, 19.4 x 34.7 cm
Private collection, Moscow
Fabric sample, 1924
Copy made in 1990
Private collection, Moscow
Varvara Stepanova at her desk in a dress made from fabric designed by Liubov Popova, 1924
Photo: Alexander Rodchenko (exhibition copy)
Courtesy Alexander Lavrentiev
Varvara Stepanova in a robe made from fabric of her own design, 1924
Photo: Alexander Rodchenko (exhibition copy)
Courtesy Alexander Lavrentiev
The concept of productivism was successfully implemented at the First State Textile Printing Factory in Moscow. Responding to factory director Alexander Arkhangelsky’s invitation, which had been published in Pravda, constructivists came to work at the factory in order to provide new print designs for Soviet industry. In the article “From Picture to Calico,” the LEF theoretician Osip Brik wrote that “calico, and work on it, are now the peaks of artistic labor.” Liubov Popova and Varvara Stepanova were particularly productive, with around twenty geometric designs by each artist selected to go into production. Popova said that she experienced immense satisfaction at the sight of a village woman buying a piece of cloth of the artist’s design in order to sew herself a dress. Although Stepanova was later critical of the application of decoration to finished fabric, the two artists discovered unlimited creative potential within a minimal set of artistic means. Their drawings made up of straight and circular lines and two or three flat colors resemble later minimalist and op art experiments.