A brief introduction to buying and selling rights for publishers.
Former head of rights and licensing at Germany’s leading publisher Suhrkamp, Petra Hardt addresses her book to Russian publishers, editors, and anyone involved in the acquisition and sale of rights in the publishing industry. The book offers practical guidance and shows how contracts affect and direct the work of the publisher, editor, and all departments involved in the production, distribution and promotion of books and the managing of rights and licenses. Giving tips on how to find balance between the needs of the author and the economic reality of publishing, Hardt argues that smooth cooperation between the author and the publisher, as well as marketing campaigns on national and international markets, are essential to produce a bestseller.
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